
Max Martin’s composition “If You Seek Amy” is gonna be phonetically naughty. This next single of Britney Spears’ ‘Cricus’ album has the possibility of getting some Federal Communications Commssion (FCC) sanctions from the title’s spell-out.
Here’s the actual transcript from MTV:
“It’s OK to put in on an album, have fun with it, but we’re publicly owned, you know?” said Patti Marshall, program director at Cincinnati’s Q102, a pop station in a decidedly conservative Midwestern market. “We have a responsibility to the public … you put this … out and act like we’re all fuddy-duddies, like we’re trying to make moral judgments. It’s not about us. It’s about the mom in the minivan with her 8-year-old.”
Like several programmers we talked to, Marshall said she had not yet been told that “Amy” was the next single from Circus. She’s still busy playing the album’s title track, which was recently released as the second single. Asked if she would play “Amy” if it came to her as a single, Marshall said likely wouldn’t. She likened its chorus (which she has not heard) to “a little boy in sixth grade doing arm farts.”
Meanwhile, FCC didn’t return MTV’s requests for comments, but other program directors expressed similar reservations:
Sharon Dastur, a program director at Z100 in New York, has confimred that she has also not yet heard the song and there are still no plans for its debut. She compared its possible problems to those faced by her station in 2005 upon the release of the Black Eyed Peas single “Don’t Phunk With My Heart.”
“Listeners thought it was the other word, and so we had to change it to ‘mess,’ ” she said. That example was also the first that popped to mind for KIIS FM Los Angeles program director John Ivey, who said he knew he couldn’t play the Peas’ song as originally recorded but felt that censoring it would make it sound more nefarious, so he asked the group’s label for a new version.
“It’s a potential issue for every station,” Ivey said of the Spears single. “I’m certain that I would run it by my legal department first. My first job is to protect [the station's] license. … It’s better to be safe than sorry.”







